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Business without a website is like tennis without a racket!
Dora Miranda
.PT Communication Manager
Business without a website is like tennis without a racket!
This year we are once again official sponsors of the Estoril Open, which takes place from the 1st to the 9th of April at Clube de Ténis do Estoril.

And why? Because it is an ex-libris of national and international sport, and because it is yet another way of projecting the .PT brand. This support allows us to have our image on each of the sides of the Central Court, on all means of promoting the event (mupis, press advertisements, etc.), on the supports of sponsors in the enclosure, namely on the giant screen of sponsors and on the sponsors page on the official website, as well as an advertising page on the official program.

This support also allows us to be present in the event's media partners, which are means of great projection and, therefore, also an incomparable way of promoting the .PT brand.

Under the slogan "Business without a website is like tennis without a racket!”, we have launched a campaign on our digital channels and on the media partners of the event, radio (RFM, Rádio Renascença and Mega Hits) and television (TVI/CNN Portugal), which includes, for example:

- Promotional spots on RFM radio with reference to .PT: "The Millennium Estoril Open has the official support of .PT, the starting point for registering the name of your website at www.pt.pt";
- .PT 15' spots on RFM, Rádio Renascença and Mega Hits;
- Participation of .PT in TVI's program;
- .PT cards in the Estoril Open self-promotions on TVI/CNN and in the transmission of the final match;
- Posts on social media;
- Moments dedicated to .PT in live broadcasts.

This is a story that is already 4 years old, but there is another one that is older (6 years in fact), and it is also related to the support of .PT to another ex-libris of the sports, the Tour of Portugal by bicycle, but we'll talk about this story later in the summer...

And now, if you see our campaign, please share it with us to rp@pt.pt!

Please note: the articles on this blog may not convey the opinion of .PT, but of its author.
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