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Today marks the 10th anniversary of the CONFIO Trustmark, an initiative launched in 2016 through a partnership between ACEPI, DECO and .PT. 

Since its creation, the CONFIO Trustmark has been committed to promote trust, transparency and security in digital commerce by encouraging the adoption of best practices for using the Internet. 

Over the past decade, digital transformation has profoundly changed the way businesses communicate, deliver services and engage with their customers.

The COVID-19 pandemic marked a particularly significant turning point in this journey, accelerating businesses' online presence and consumers' adoption of digital channels.

At a time when many organizations had to rapidly transition to the digital environment, the need to distinguish trustworthy, transparent websites committed to protect consumers' rights became even more evident.

In this context, the CONFIO Trustmark played an important role by supporting businesses in improving and ensuring the compliance of their websites, while enabling consumers to identify organizations that meet high standards of quality and security. 

Represented by a digital logo, the CONFIO Trustmark is awarded following an independent external audit that assesses a website's compliance with the applicable Code of Conduct. 

The accreditation covers key areas such as the protection of personal data, intellectual property, the terms and conditions governing distance selling, delivery and returns procedures, the protection of minors, complaint handling and dispute resolution.

Over the past 10 years, the Code of Conduct, as well as the application and renewal processes, have been continuously updated to keep pace with evolving legislation, technological developments and the changing needs of organizations.

The project has surpassed the milestone of 100 certified websites, bringing together organizations of different sizes and across a wide range of sectors, demonstrating that trust is a core value shared throughout the digital ecosystem.

The introduction of the CONFIO Sales Agent role strengthened engagement with businesses and expanded the initiative's reach among organizations with an online presence.

Celebrating this decade is also about recognizing that the CONFIO Trustmark's journey has been the result of a collective effort.

We extend our sincere thanks to ACEPI and DECO, our partner organizations since the very beginning, for their commitment and invaluable contribution to the development of this initiative.

We would also like to express our heartfelt thanks to the independent external auditors, whose rigor, professionalism and impartiality ensure the credibility of both the audits and the accreditation process.

We also extend our gratitude to all accredited organizations that have chosen to publicly demonstrate their commitment to transparency, security and digital best practices.

To everyone who has contributed to the evolution and continuous improvement of the CONFIO Trustmark over the past 10 years, we extend our sincere appreciation and gratitude. 

The future will continue to bring new challenges, from artificial intelligence and cybersecurity to accessibility and consumer protection.

The CONFIO Trustmark will continue to keep pace with these developments, supporting organizations and promoting a safer, more trustworthy and more transparent Internet.

Ten years on, we renew our commitment to ensure that trust remains one of the fundamental pillars of Portugal's digital economy.